The Utah Watercolor Society, a non-profit 501(c)(3) organization founded in 1974, is dedicated to the promotion and advancement of art through water media. UWS seeks to elevate water media and educate the public of its importance as a creative, permanent art medium. The Society encourages its members to develop artistically and creatively and to share ideas and techniques within the community. UWS provides opportunities for exposure of member art through exhibitions. In order to expand its horizons, the Society joined with the Western Federation of Watercolor Societies, an organization with societies in ten western states sharing the similar goals and mission.